{"id":65,"date":"2022-04-01T04:41:01","date_gmt":"2022-04-01T04:41:01","guid":{"rendered":"https:\/\/arindramishra.com\/?p=65"},"modified":"2026-04-23T15:25:13","modified_gmt":"2026-04-23T15:25:13","slug":"motorbiking","status":"publish","type":"post","link":"https:\/\/arindramishra.com\/?p=65","title":{"rendered":"Research Publications"},"content":{"rendered":"\n

JOURNAL PUBLICATIONS<\/strong><\/p>\n\n\n\n

    \n
  1. Mishra, A. N., Sengupta, P., Biswas, B., Kumar, A., & Coussement, K. (2025). Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos. Journal of Business Research<\/em>, 193, 115330. https:\/\/doi.org\/10.1016\/j.jbusres.2025.115330<\/a>\u00a0 (ABDC A, ABS 3)<\/em><\/strong><\/li>\n\n\n\n
  2. Mishra, A. N., Sengupta, P., Biswas, B.(2025) Hitting the Sweet Spot: How Optimal Arousal Enhances Adventurous Experiences in Glamping Tourism Analysis, Vol 30 <\/em>https:\/\/doi.org\/10.3727\/108354225X17401276776462<\/a>\u00a0 (ABDC A, ABS 2)<\/strong><\/em><\/li>\n\n\n\n
  3. Bellary S., Sarkar S., Mishra A.N. (2025) , <\/em>A Systematic Review of Generative Artificial Intelligence in Management: Applications and Future Research Directions, International Journal of Educational Management <\/em>http:\/\/dx.doi.org\/10.1108\/IJEM-10-2024-0653<\/em><\/a> (ABDC B<\/strong>)<\/em><\/li>\n\n\n\n
  4. Choudhury R. R., Mishra, A.N. & Sengupta, P (2025) Beyond the Hype of Immersive Games: Insights from AR Gaming Apps Reviews, International Journal of Human-Computer Interaction https:\/\/doi.org\/10.1080\/10447318.2025.2565401<\/a> (ABDC B<\/em><\/strong>)<\/li>\n\n\n\n
  5. Mishra AN, Lie J, Oztekin A, Sengupta P (2024) NLP-Driven Insights on Boutique Hotel Satisfaction, Journal of Computer Information Systems <\/em>https:\/\/doi.org\/10.1080\/08874417.2024.2362824<\/em><\/a> <\/em>(ABDC A, ABS2)<\/em><\/strong><\/li>\n\n\n\n
  6. Desiraju, K., Mishra, A. N., & Sengupta, P. (2024). Customer perceptions on open banking apps: Insights using Structural topic modeling. Journal of Retailing and Consumer Services<\/em>, 81, 104029. https:\/\/doi.org\/10.1016\/j.jretconser.2024.104029<\/a> \u00a0(ABDC A, ABS2)<\/em><\/strong><\/li>\n\n\n\n
  7. Das, S. D., Bala, P. K., & Mishra, A. N. (2023). Towards Defining a Trustworthy Artificial Intelligence System Development Maturity Model.\u00a0Journal of Computer Information Systems<\/em>, 1\u201322. https:\/\/doi.org\/10.1080\/08874417.2023.2251443<\/a> \u00a0(ABDC A, ABS2)<\/em><\/strong><\/li>\n\n\n\n
  8. Mishra, A. N., & Sengupta, S. (2024). Discount Coupons Versus Trust and Satisfaction\u2014Which is Better for M-Commerce? Management and Labour Studies, 49(1), 28-42. https:\/\/doi.org\/10.1177\/0258042X231181756<\/a>\u00a0 (ABDC C, Scopus Q3)<\/strong><\/li>\n\n\n\n
  9. Mishra, A. N., & Pani, A. K. (2021). Business value appropriation roadmap for artificial intelligence. VINE Journal of Information and Knowledge Management Systems, 51(3), 353-368. https:\/\/doi.org\/10.1108\/VJIKMS-07-2019-0107<\/a>\u00a0 (ABDC B, Scopus Q1)<\/em><\/strong><\/li>\n\n\n\n
  10. Mishra, A. N., Raj, A., & Pani, A. K. (2020). Construal level research in decision making: Analysis and pushing forward the debate using bibliometric review and thematic analysis. American Business Review, 106-135. https:\/\/doi.org\/10.37625\/abr.23.1.106-135<\/a>\u00a0 (ABDC A)<\/em><\/strong><\/li>\n<\/ol>\n\n\n\n

    TEACHING CASES<\/strong><\/p>\n\n\n\n

      \n
    • K. Desiraju, A.N. Mishra & A.B. Anand (2025) Umunthu Systems: Choosing the Optimal Architecture for Transition (Teaching Case: Ivy Publishing)<\/li>\n<\/ul>\n\n\n\n

      CONFERENCE PAPERS<\/strong><\/p>\n\n\n\n

        \n
      1. P Sengupta and AN Mishra, Unlocking Boutique Hotel Satisfaction Using Text Analytics, ANZMAC 2023, Dunedin, New Zealand, 2023<\/li>\n\n\n\n
      2. S Sengupta and AN Mishra, Invisible walls: Gender Identity in Online versus offline classes: When does identity threat hit worse?<\/em> European Academy of Management (EURAM) conference, Dublin, Ireland June 2023<\/li>\n\n\n\n
      3. AN Mishra, AI Adoption in Organization- an Organizational Learning Perspective<\/em>\u2013 38th EGOS Conference, Vienna, Austria 2022<\/li>\n\n\n\n
      4. S Sengupta & AN Mishra, Identity Threat in Online Work: Role of Learned Helplessness<\/em>, AIMS Conference, IIM Kozhikode, 2022<\/li>\n\n\n\n
      5. AN Mishra and AK Pani, Analysis of Network Economics of Hierarchical IOT Networks<\/em>, accepted in the 8th International Conference on Economics, Business and Marketing Management (CEBMM 2019, Thailand), 2019<\/li>\n\n\n\n
      6. AN Mishra and S Sengupta, New aspects in green consumerism- price sensitivity and purchase involvement, <\/em>published in the conference proceedings of the International Conference in Sustainable Marketing, IIM Kashipur, 2018<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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