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Research Publications

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JOURNAL PUBLICATIONS

  1. Mishra, A. N., Sengupta, P., Biswas, B., Kumar, A., & Coussement, K. (2025). Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos. Journal of Business Research, 193, 115330. https://doi.org/10.1016/j.jbusres.2025.115330  (ABDC A, ABS 3)
  2. Mishra, A. N., Sengupta, P., Biswas, B.(2025) Hitting the Sweet Spot: How Optimal Arousal Enhances Adventurous Experiences in Glamping Tourism Analysis, Vol 30 https://doi.org/10.3727/108354225X17401276776462  (ABDC A, ABS 2)
  3. Bellary S., Sarkar S., Mishra A.N. (2025) , A Systematic Review of Generative Artificial Intelligence in Management: Applications and Future Research Directions, International Journal of Educational Management http://dx.doi.org/10.1108/IJEM-10-2024-0653 (ABDC B)
  4. Choudhury R. R., Mishra, A.N. & Sengupta, P (2025) Beyond the Hype of Immersive Games: Insights from AR Gaming Apps Reviews, International Journal of Human-Computer Interaction https://doi.org/10.1080/10447318.2025.2565401 (ABDC B)
  5. Mishra AN, Lie J, Oztekin A, Sengupta P (2024) NLP-Driven Insights on Boutique Hotel Satisfaction, Journal of Computer Information Systems https://doi.org/10.1080/08874417.2024.2362824 (ABDC A, ABS2)
  6. Desiraju, K., Mishra, A. N., & Sengupta, P. (2024). Customer perceptions on open banking apps: Insights using Structural topic modeling. Journal of Retailing and Consumer Services, 81, 104029. https://doi.org/10.1016/j.jretconser.2024.104029  (ABDC A, ABS2)
  7. Das, S. D., Bala, P. K., & Mishra, A. N. (2023). Towards Defining a Trustworthy Artificial Intelligence System Development Maturity Model. Journal of Computer Information Systems, 1–22. https://doi.org/10.1080/08874417.2023.2251443  (ABDC A, ABS2)
  8. Mishra, A. N., & Sengupta, S. (2024). Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce? Management and Labour Studies, 49(1), 28-42. https://doi.org/10.1177/0258042X231181756  (ABDC C, Scopus Q3)
  9. Mishra, A. N., & Pani, A. K. (2021). Business value appropriation roadmap for artificial intelligence. VINE Journal of Information and Knowledge Management Systems, 51(3), 353-368. https://doi.org/10.1108/VJIKMS-07-2019-0107  (ABDC B, Scopus Q1)
  10. Mishra, A. N., Raj, A., & Pani, A. K. (2020). Construal level research in decision making: Analysis and pushing forward the debate using bibliometric review and thematic analysis. American Business Review, 106-135. https://doi.org/10.37625/abr.23.1.106-135  (ABDC A)

TEACHING CASES

  • K. Desiraju, A.N. Mishra & A.B. Anand (2025) Umunthu Systems: Choosing the Optimal Architecture for Transition (Teaching Case: Ivy Publishing)

CONFERENCE PAPERS

  1. P Sengupta and AN Mishra, Unlocking Boutique Hotel Satisfaction Using Text Analytics, ANZMAC 2023, Dunedin, New Zealand, 2023
  2. S Sengupta and AN Mishra, Invisible walls: Gender Identity in Online versus offline classes: When does identity threat hit worse? European Academy of Management (EURAM) conference, Dublin, Ireland June 2023
  3. AN Mishra, AI Adoption in Organization- an Organizational Learning Perspective– 38th EGOS Conference, Vienna, Austria 2022
  4. S Sengupta & AN Mishra, Identity Threat in Online Work: Role of Learned Helplessness, AIMS Conference, IIM Kozhikode, 2022
  5. AN Mishra and AK Pani, Analysis of Network Economics of Hierarchical IOT Networks, accepted in the 8th International Conference on Economics, Business and Marketing Management (CEBMM 2019, Thailand), 2019
  6. AN Mishra and S Sengupta, New aspects in green consumerism- price sensitivity and purchase involvement, published in the conference proceedings of the International Conference in Sustainable Marketing, IIM Kashipur, 2018
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